Log Horizon - ep07

Last time they focus on the role that guilds play in this world, while this time they are focusing in on the issue of money. That a basic amount money a person needs to earn in this world is 35 goal piece, which doesn't take lot of effort because it can be achieve by defeating a few monsters. There is also the issue that a single individual can only store so much currency. That it is the guilds that have true finical power. Although they haven't directly answer why needs to a mass such a fortune but it is clear that it is just a means to an end.

This become clear when Log Horizon partners up with the CMA to open up their booth. That by using the one thing that is in the highest demand right now, which real food will make it extremely easy to a mass the fortune that Shiroe desires. However with their current alliance they are only able to serve about 1,000 people that is only 1/15 of the population of Akihabara. Then towards the end he make another alliance with a guild that is run by Soujirou who is an old friend to Shiroe. The way things are shaping up it looks like he plan for this business is to use as the bases of creating an alliance with other guild to basically form a union. That it also appears that he will use this union to black-list Hamelin so that they will be force to free the lower level player that are being imprison by them. The only thing that is clear is that if Shiroe want to reach his goal that alliance is necessary, but the question is how will he grantee their loyalty.